Kinetic Marketing was responsible for all aspects of marketing and design for Michaela Community School, a secondary (11-18) free school which opened in Wembley Park in September 2014.

Effective communication and positive brand perception were essential from the outset to ensure that parents and carers chose Michaela Community School above other local secondary schools and free schools approved to pre-opening stage for the same year.

Creating maximum awareness of the school was vital, together with an extremely proactive marketing approach to encourage parents and carers to apply and then accept a place. The school opened with a full Year 7 intake.

Kinetic Marketing continues to support the school with their marketing requirements, including the promotion of the Michaela Sixth Form which opened successfully in 2019.