Choosing a school is one of the biggest decisions any parent has to make
We offer a tailor-made marketing service covering all aspects of the pre-opening phase and beyond. Effective communication and positive brand perception are essential from the outset and will help give parents the confidence they need to apply for, and then accept, a place at a school.
The Kinetic Marketing team is led by Becci Roach, who decided to offer her professional marketing experience to help set up her local all-through free school in Eastbourne, Gildredge House, of which she is a co-founder. The school successfully opened in September 2013 and is now many times oversubscribed and achieved an ‘Outstanding’ rating in its first Ofsted inspection. It was through this process and personal experience that Becci realised there was a real need for a bespoke marketing service specialising in free schools.
Kinetic Marketing has subsequently provided complete marketing support throughout the pre-opening phase and beyond for 12 primary, secondary and all-through schools, all of which opened successfully and on schedule. Dozens more have called upon our expertise on an ad hoc basis.
Areas of expertise