Kinetic Marketing was appointed to provide all marketing and communications for the Learning Today, Leading Tomorrow multi-academy trust’s first school, Rugby Free Primary School, which opened in September 2015.

A clear marketing strategy was created together with a strong brand identity which was then carried across all marketing communications including printed materials, social media, PR and newsletters. Various communication channels were tested and monitored to ensure that all stakeholders were reached using the most cost-effective and targeted methods.

A proven track record of delivering all marketing requirements for Rugby Free Primary School helped give the DfE the confidence to approve Rugby Free Secondary School to the pre-opening phase just 12 months ahead of its proposed opening date. Despite the proposed location not being announced until after the secondary application deadline and the subsequent late signing of the funding agreement, the school opened successfully and on schedule in September 2016.

Kinetic Marketing continues to provide marketing support for further schools proposed by the expanding trust.