Following the successful delivery of the website, briefed as ‘aspirational, clean and concise’, Kinetic Marketing was appointed to deliver various aspects of marketing and communications for this new primary school ahead of opening in Warwickshire in September 2018.

As the housing development on which the school was located was still under construction and applications were made via the usual local authority process, alongside existing local schools, a carefully considered marketing plan was put in place to ensure that information about this new school option reached prospective families and gave them the confidence to apply for a place.